New Rules (And Restrictions) For Selling, Snacks And Soft Drinks In Italy

Author:Dr. Felix Hofer
Profession:Studio Legale Hofer Lösch Torricelli

Companies active in the food sector will soon find it harder to promote their products when targeting children or young people. Recently, we have seen spreading around - on a European wide basis - serious concern about nutritional disorder and obesity problems, especially among young people, frequently put into relation with excessive consumption of junk food. Italy, the home country of the 'Mediterranean Diet', had to acknowledge that one out of four among its young people faces nutritional and weight problems.

In order to address what already has transformed into a 'national issue' Government and local administrations have started an initiative aimed at making certain types of food - such as soft drinks and snacks - less accessible to children. At the end of October the State Department of Health and the Councilors for Agriculture of the Regions, i. e. administrative districts with subsidiary legislative and regulatory competence (think of the 'States' in the US or of the 'Laender' in Germany), have undersigned a memorandum of...

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